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About the role
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
What they're looking for
- 10+ years in marketing technology, growth engineering, applied AI, or technical product, including 4+ years leading teams
- Production track record: Has moved AI use cases from proof of concept to scaled operation, and can speak specifically to what was built, what broke along the way, and what the measured impact was
- Marketing fluency: Strong understanding of how Marketing operate, with enough depth to hold a substantive conversation with a channel leader about where AI helps and where it does not
- Governance judgment: Experience managing brand, legal, and privacy risk in AI systems, and building the review mechanisms rather than resisting them
- Influence without authority: Able to drive outcomes that land inside other teams, on other roadmaps, without direct control
- Build-versus-buy judgment: Experience evaluating and managing AI and martech vendors, with a clear view of when a platform partner beats an internal build
More about this role
Zillow Group is seeking a Director, Marketing AI & Automation to lead a new team within Marketing, Technology & Operations. This role will be accountable for delivering Marketing AI big bets, responsible for the roadmap, the platform, the governance, and the path that carries use cases into scaled production.
This role is responsible for shepherding AI big bets from strategy development to scaled implementation, including the platform and integration work they depend on, the measurement that proves impact, the change management that makes them stick, and the handoff to the teams who will run them day to day. The role also owns what comes next: sourcing and shaping the next generation of bets as the technology and the business shift, building the case for what to invest behind, and deciding what to retire.
This role will be responsible for building and leading a multidisciplinary team responsible for scaling AI use cases. The team is expected to have a mix of strategic, technical and operational skills.
Key Responsibilities
- Own the Marketing AI roadmap: Setting and defending the use-case portfolio, including what gets built, in what order, and for whom, prioritized against...
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