The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
About the role
As a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You’ll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow’s products and services. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years of experience creating and managing US consumer-facing paid media campaigns
- Proficient in planning and activating across all media channels, including video, audio, out-of-home, display, and paid social
- Strong analytical and problem-solving skills, with the ability to synthesize data for performance optimization
- Comfortable leveraging AI-powered platforms and automation to enhance planning, targeting, optimization and measurement - with a growth mindset toward continuously evolving your skill set as media technology advances
- Excellent communicator and collaborator, able to build relationships remotely with cross-functional teams and partners
- Highly organized, with strong project management skills and attention to detail, able to manage multiple projects simultaneously
More about this role
Our team at ZMedia is responsible for developing and executing the marketing strategy across all paid channels, including Video, Audio, Digital, Search, and Social, to achieve both Brand and Performance goals. We play a crucial role in helping people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. Our team is customer-focused, collaborative, data-informed, and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.
As a Marketing Sr. Specialist, Media Planning, you will help shape and activate intelligent, data-informed paid media strategies that drive both brand awareness and measurable business impact. This role will support planning across our Brand, Buyer, and Seller campaigns. You’ll have the opportunity to expand your expertise in cross-channel planning, performance optimization, and AI-enabled media activation while directly influencing how millions of consumers engage with Zillow’s products and services.
- Translate brand and business objectives into full-funnel media plans that balance communication goals, efficiency and performance
- Leverage...
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