The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
About the role
Zillow is reimagining how people move, and the professionals who serve them are central to that mission. Our Agent business builds the products real estate professionals use to win listings, deliver value to clients, and grow their businesses.
What they're looking for
- Required Skills
- Minimum of 8 years of B2B marketing experience, with at least 6 years of Paid Marketing experience
- At least 3 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports, including a media agency)
- 3-5 years experience in working with CRM tools like SalesForce or HubSpot
- Experience in tools like Claude Cowork and OpenAI Work to create workflows and agentic tools
- Experience using AI to accurately query/debug data from data lakes like DataBricks, creating dashboards and automated reporting
More about this role
The Paid Marketing team at Zillow (zMedia) is responsible for developing and executing the marketing paid strategy across channels like Video, Audio, Digital, Search, Social, and OOH/DOOH to drive the business across Zillow Group’s portfolio of brands. Our team is customer-focused, collaborative, data-informed, AI enabled, and innovative. We work with a wide range of partners across Brand Marketing, Product Marketing, Creative Services, Customer Insights, Analytics, Product, and Data Science to deliver high-performing media campaigns.
Zillow is reimagining how people move, and the professionals who serve them are central to that mission. Our Agent business builds the products real estate professionals use to win listings, deliver value to clients, and grow their businesses.
You will own paid media strategy and investment for Zillow's Agent software and advertising product portfolio. Reporting to the Director of Paid Media, you will manage an eight-figure annual budget across upper-funnel and performance media, and build the measurement systems that connect that investment to the Sales pipeline to prove return. You will set the strategy, defend it to leadership, and change it as...
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