The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
About the role
Define the vision : For each marketing domain, leading with a strong point of view on what the end-state intelligence product should be, informed by stakeholder input and an understanding of today’s gaps, and building a strategic case for what to build, for whom, and why Strategic thought partner to marketing leaders : Pressure-testing what stakeholders think they need, challenging assumptions, and aligning on the intelligence investments that will have the greatest impact on decisions and outcomes
What they're looking for
- Marketing fluency : Strong familiarity with marketing data and analytics needs, including deep fluency in at least one domain such as paid media, owned media, or marketing measurement
- Business acumen : Able to quickly grasp business context and objectives, ensuring that marketing insights, performance metrics, and intelligence products directly connect to core business outcomes
- Hands-on technical skills : Experience with SQL and dashboarding tools (e.g., Tableau, Looker, Power BI), with the ability to work directly with data to prototype and iterate
- Consultative mindset : Track record of digging into how stakeholders make decisions, pushing past surface-level requests, and delivering higher-impact solutions
- Executive communication : Able to present a strategic point of view with clarity and confidence, and challenge constructively while maintaining trust
- Strategic agility : Able to ramp quickly in unfamiliar areas, build credibility with new stakeholder groups, and independently structure a path forward
More about this role
Zillow Group is seeking a Senior Marketing Intelligence Strategist to join our Marketing Strategy & Planning team. This is a strategic, consultative role: responsible for determining what intelligence products marketing leaders and teams need to make better decisions, then bringing those products to life. Products can range from automated dashboards to custom, AI-enabled analytical solutions.
This requires deep engagement with marketing stakeholders to understand how decisions are actually made today, identifying where better data would change behavior, and shaping the right solutions.
The scope will span intelligence products across several marketing domains, including paid and owned media, so the ability to build credibility and develop informed points of view quickly in new areas is essential.
Define the vision : For each marketing domain, leading with a strong point of view on what the end-state intelligence product should be, informed by stakeholder input and an understanding of today’s gaps, and building a strategic case for what to build, for whom, and why
Strategic thought partner to marketing leaders : Pressure-testing what stakeholders think they need, challenging...
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