The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
About the role
We are looking for a channel expert to own the strategy and implementation of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns for one of our core lines of business. We are looking for someone energized by new challenges and who is looking to develop the depth and breadth of their skillset. If this sounds like you, join our Media team! Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years of work experience in performance marketing with a focus on Google Search, Performance Max, and Demand Gen campaigns with annual budgets exceeding $10M USD
- Proven ability to effectively oversee channels to drive strong business results
- Innovative mindset with a track record of successfully implementing experiments to improve performance
- Experience collaborating on creative strategy for performance marketing channels
- Experience building and maintaining AI-powered workflows
- Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results
More about this role
The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.
We are looking for a channel expert to own the strategy and implementation of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns for one of our core lines of business. We are looking for someone energized by new challenges and who is looking to develop the depth and breadth of their skillset. If this sounds like you, join our Media team!
- Independently manage large, complex performance marketing campaigns across multiple lines of business with minimal guidance (Google Search, Performance Max, and Demand Gen)
- Develop annual channel goals and channel strategy to achieve those goals
- Determine network mix and monthly flighting within annual channel budgets
- Lead...
Browse similar: Startup jobs · Remote jobs